David,I suspect Tim took the post down because the contest is over, but I sympathize with your point. It seems that there’s a heavy DIY emphasis in the forum here about muse creation in general. Perhaps Tim will weigh in on this, but my sense is that he was trying to demonstrate in the book that starting a business doesn’t have to be tremendously capital intensive. That said, it’s tough build things at the lowest possible cost and still have them look professional. You can get a sense of this by reading the sometimes harsh feedback given about new muses on the forum.For my own “muses” which are currently in development, I have hired a professional logo designer. My thinking was that it could be worth the investment because quality, professional design implies a quality, professional product or service. We’ll see how this works out in practice though.<a href="http://fourhourworkweek.com/2009/08/06/dean-kamen-dont-tell-me-its-impossible/?like_comment=121232&amp;_wpnonce=2f715b3fc3" rel="nofollow">Like</a>Like